Meet Our Team
Kendal Borup
Co-Founder & Principal
Kendal brings 3 years of in-house Chief of Staff experience and over 7 years of operational learnings from early through growth stage startups.
Kendal previously served as Chief of Staff at Eden Health, a national, virtual primary care and insurance navigation company. At Eden, Kendal managed the priorities of the executive office and the strategic alignment of the executive team. In addition to Chief of Staff, she worked in numerous other leadership roles during her 5 year tenure, including the in data, operations, and customer success functions. Prior to Eden, Kendal worked as an analyst at Clover Health where she structured and implemented key new business contracts for the organization. With extensive experience in measurement systems and process improvement, Kendal is passionate about improving operational efficiencies and building teams to scale.
Kendal earned her bachelor’s degree in Healthcare Administration with a minor in Economics from The College of New Jersey. Outside of work, Kendal enjoys seasonal outdoor activities, including skiing and paddle boarding, and supporting her favorite NY sports teams.
Jonathan Stevens
Co-Founder & Principal
Jonathan draws on a decade of experience working on and in startups. As an experienced in-house GTM leader who has helped organizations scale from pre-revenue through growth, he’s also a sought after advisor and consultant — having worked with startups across industries from healthcare to media to SaaS.
Jonathan is currently the Senior Vice President of Enterprise Sales at Kindbody, a fertility and family building benefit solution. Jonathan previously served as the Senior Vice President of Growth at Eden Health, a national, virtual primary care and insurance navigation company. As a member of Eden’s founding team, Jonathan lead Eden’s commercial growth efforts. Jonathan launched Eden’s employer and health plan go-to-market strategies, and lead the revenue team overseeing all new and renewal business. A passionate team builder, Jonathan has experience leading organizations through periods of transformative growth - guiding organizations from 3 to over 300 employees, standing up new business lines and revenue streams, and building executive and middle management teams.
Jonathan earned his bachelor’s degree in Applied Mathematics from Harvard University. He lives in Brooklyn, NY and enjoys the performing and fine arts, cooking, swimming, and collaborating with the broader New York startup community in his spare time.